Relating Word-of-Mouth to Corporate Reputation
نویسندگان
چکیده
منابع مشابه
Customer Perceived Value as a Mediator between Corporate Reputation and Word of Mouth in Business Markets
This paper examines customer perceived value as one of the most important marketing concepts in business markets and its mediating role between corporate reputation and word of mouth. Corporate reputation represents an intangible asset for the company and its positive influence on customer value has been widely researched. Additionally, reputation is usually related with the concept of word of ...
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Online reputation mechanisms harness the bi-directional communication capabilities of the Internet in order to engineer large-scale word-of-mouth networks. They are emerging as a promising alternative to more established assurance mechanisms, such as branding and formal contracting, in a variety of settings ranging from online marketplaces to Internet search engines. At the same time, they are ...
متن کاملThe Digitization of Word-of-Mouth: Promise and Challenges of Online Reputation Systems
Online reputation mechanisms are emerging as a promising alternative to more traditional trust building mechanisms, such as branding and formal contracting, in settings where the latter may be ineffective or prohibitively expensive; a lot of electronic trading communities fall under these categories. Although a number of commercial websites already employ various forms of reputation mechanisms,...
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Corporate reputation has attracted interest from a wide range of academic disciplines. It is also a growing focus for business and media attention. This paper examines the construct of corporate reputation, first by untangling the terminological problems that have been caused by the interdisciplinary nature of much of the earlier work in the area. The construct of reputation and the allied cons...
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The dynamics of wine purchasing behavior is studied focusing on the respective impacts of the word-to-mouth versus wine expert judgements and reputations. To investigate the problem we apply the Galam model of opinion dynamics to agents who have to select a preference about which type of wine to buy given expert judgements, individual preferences and wine reputations. It could be, for instance,...
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ژورنال
عنوان ژورنال: Public Communication Review
سال: 2012
ISSN: 1837-0667
DOI: 10.5130/pcr.v2i2.2590